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WE NEED YOUR SUPPORT! Please vote "Back to the Roots" for the natural food industry's best new products here!

we're on a mission to make food personal again and inspire families to ask "where does my food come from?"

  • Nikhil Arora
    Co-Founder
  • Alejandro Velez
    Co-Founder
  • Reid Rosenberg
    Executive Assistant
  • Jasmine Jackson
    Community Happyness Guru
  • "J.Pags" John Pagliaro
    National Brand Ambassador
  • Osvaldo Casalongue
    Operations Manager
  • Evan $antiago
    Finance Guy
  • Hyejin Yun
    Customer Service Intern
  • Ali O'Grady
    Marketing
  • Gary Duan
    Operations & eCommerce
  • Chris Robb
    Director, Biz Dev
  • David Taylor
    Product Dev
  • Dara Dan
    Finance Guy Intern
  • Dustin Sollick
    Operations Intern


Our R&D Team

(aka our grandparents!)

We're Hiring

Back to the Roots is working towards re-defining the "future of food" - one that is all about the "undoing of food" back to its simplest ingredients and least processed versions. How do we create and promote food that is made in a kitchen not a lab, and reconnect families back to their food? Our R&D team isn't biochemists and food scientists, it's our grandparents! We think there's a powerful movement that's just starting up around simplicity and un-doing. It is our vision that what "organic brands" were for baby-boomers, radically transparent and simple brands will be for millennials and our kids. Food is the most personal thing there is - it's what we put into our bodies 3x a day - and yet we're so disconnected from it. We know what works - simple, real food - we want to inspire a whole new generation to get excited about that! :)

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